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B2B & B2C Content Marketing
LynAnn’s content marketing journey began in 2022, crafting SEO-driven guides that helped small businesses turn clicks into customers. Then—plot twist! —A three-year dive into sustainability revealed a frustrating pattern: even industries solving real problems struggled to explain their value clearly.
So, a new mission took shape for Lyn: to make the technical truly compelling. Old passions don't fade easily, though. So why return to marketing?
It took discovering Grow and Convert’s data-backed approach and customer-driven content, where every piece of content begins with recognizing customer pain points, providing solutions, and ends with decisions, not just traffic, to reignite that spark.
Now, Lyn blends that same rigor with a knack for simplifying jargon-heavy fields (yes, even the “boring” ones) into narratives that educate, engage, and convert.
My Latest Marketing Articles
Explore my articles written to follow the TOFU, MOFU, & BOFU conversion models
